Prada Fall/Winter 2019 Womenswear Show

Prada Fall/Winter 2019 Womenswear Show

The Fall/Winter 2019 Prada Womenswear show is an exploration of the anatomy of romance – ideologically, emotionally. As the romantics believed imagination could invent a better world, a perfect human being, so these ideas are fundamentally reflected in the fashion show, peopled with proposals of the idealised, the model.

Discover more at https://tinyurl.com/y3rgrxj5.

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign – Double Exposure

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign - Double Exposure

Instead of one, many. In place of a single women’s campaign film, for Spring/Summer 2019, Prada 365 presents a multifaceted moving image identity, five individual shorts exploring and expounding the concept behind the Prada womenswear show, yet reframed and re-envisaged through the lens of cinema.

Anok stars as “Belle”.

Film: Willy Vanderperre
Styling: Olivier Rizzo
Creative Direction: Dja
Music: Frederic Sanchez
Director of Photography: Benoit Debie

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign – Double Exposure

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign - Double Exposure

Instead of one, many. In place of a single women’s campaign film, for Spring/Summer 2019, Prada 365 presents a multifaceted moving image identity, five individual shorts exploring and expounding the concept behind the Prada womenswear show, yet reframed and re-envisaged through the lens of cinema.

Freja Beha Erichsen stars as “Sybille”.

Film: Willy Vanderperre
Styling: Olivier Rizzo
Creative Direction: Dja
Music: Frederic Sanchez
Director of Photography: Benoit Debie

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign – Double Exposure

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign - Double Exposure

Instead of one, many. In place of a single women’s campaign film, for Spring/Summer 2019, Prada 365 presents a multifaceted moving image identity, five individual shorts exploring and expounding the concept behind the Prada womenswear show, yet reframed and re-envisaged through the lens of cinema.

Gigi Hadid stars as “Sidonie”.

Film: Willy Vanderperre
Styling: Olivier Rizzo
Creative Direction: Dja
Music: Frederic Sanchez
Director of Photography: Benoit Debie

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign – Double Exposure

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign - Double Exposure

Instead of one, many. In place of a single women’s campaign film, for Spring/Summer 2019, Prada 365 presents a multifaceted moving image identity, five individual shorts exploring and expounding the concept behind the Prada womenswear show, yet reframed and re-envisaged through the lens of cinema.

Maike Inga stars as “Margit”.

Film: Willy Vanderperre
Styling: Olivier Rizzo
Creative Direction: Dja
Music: Frederic Sanchez
Director of Photography: Benoit Debie

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign – Double Exposure

365, Prada Spring/Summer 2019 Womenswear Advertising Campaign - Double Exposure

Instead of one, many. In place of a single women’s campaign film, for Spring/Summer 2019, Prada 365 presents a multifaceted moving image identity, five individual shorts exploring and expounding the concept behind the Prada womenswear show, yet reframed and re-envisaged through the lens of cinema.

Liu Wen stars as “Odette”.

Film: Willy Vanderperre
Styling: Olivier Rizzo
Creative Direction: Dja
Music: Frederic Sanchez
Director of Photography: Benoit Debie

365, Prada Spring/Summer 2019 Menswear Advertising Campaign – Double Exposure

365, Prada Spring/Summer 2019 Menswear Advertising Campaign - Double Exposure

Inspired by the motion picture universe, for Spring/Summer 2019 Prada unveils its Men’s and Women’s campaigns in synchronicity. Like movie posters, the print campaigns offer windows onto scenes taken from the action.

The premiere instalments are a duo of films showcasing the streamlined modernism of the Spring/Summer 2019 Prada menswear collection, recontextualised by the cinematographic lexicon. Directed by Willy Vanderperre and with Benoît Debie as Director of Photography, the film shorts are enigmatic, a source of fascination, like a tantalizing fragment of a larger whole. A soundscape for each has been scored by Frédéric Sanchez, offering a knowing nod to their Hollywood antecedents.

The films take their stylistic cues from memories of historic moments of the silver screen – rather than indulging cineaphilia, this diptych of shorts are not reiterations of movies past, but reinterpretations arresting in their brevity, offering intriguing glimpses of character.

Each is an examination of the duality central to Prada – two films, offering a second aesthetic interpretation of the Spring/Summer 2019 men’s collection, each showcasing multi-faceted protagonists exploring different sides of themselves.

Prada Fall Winter 2019 Men’s and Women’s Show

Prada Fall Winter 2019 Men's and Women's Show

The Prada Men’s and Women’s Fall/Winter 2019 took place at Fondazione Prada’s Deposito performance venue, where AMO staged a theatrical terrain of lights and architectural devices to evoke a science fictive atmosphere.
It can be described as a Romantic-Pop Vision: the tension between the human sensitivity and the dangerous roughness of life.
This duality is exemplified by the idea of a young misfit who wants to show his real self, a Frankenstein creature who represents the rejected, but also romance, hope, poetry and love.

PRADA Fall Winter 1998 1999 Menswear Milan

PRADA Fall Winter 1998 1999 Menswear Milan – Fashion Channel
PRADA Fall Winter 1998 1999 Menswear Milan - Fashion Channel

PRADA Fall Winter 1998 1999 Menswear Milan – Fashion Channel

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